Product information is broken down into 5 main components Main, Product Data, Back End Data, TI to Complete, and Product SKU. Within these data components are some mandatory fields that need to be completed in order to create the products. We have created an explanation for every attribute to help guide you to use here. Some attributes require you to select from a drop-down list of input fields with your own data i.e. product name.
Main:
There are three main categories to select from here which include a drop selection, a search field, and raw data input.
Attribute | Description | Field Type | Example |
Shop | The Shop dictates where you sit on THE ICONIC Site Navigation. 99% of the entire store is basic Shop. Use of shops outside "shop" need approval from the Category team | Text field separated by comma if using multiple | Shop shop,curvy sports,shop kids |
Brand | Fill in your brand name. If your brand is not populating, please reach out via the seller help desk to ensure it is created in our back end. | Data validated drop down, if Brand not available reach out to Seller Help Desk | Atmos & Here |
Name | The name needs to be in title caps without any colours/codes/abbreviations. | Text Field | Test Dress |
Product Data
Product data refers to front-end data required for navigation and to build out the product's information visible to the customer on-site.
SkuSupplierConfig | Brand identifier for product represented as the Style Code including the colour variation. This should be without any size variations | Textfield | SD-001 |
Gender | Affects product visibility in navigation and filtering | Data Validated Dropdown | Female, Unisex, Male |
Age | Affects product visibility in navigation and filtering based on age selection. Kids' items will need "kids" shop to be selected | Data Validated Dropdown | Adult |
ColorNameBrand | Seller's colour name for the product. This is what will be displayed on the front end. | TextField | Fuschia |
ColorHex | 6-digit colour code to generate the exact colour swatch on the front-end product page. | Text Field | |
ColorFamily | Populates the coloured dot on the front end & Used by customers to filter products by colour | Data Validated Dropdown | Pink |
ColourGroup | Used for Shop navigation | Data Validated Dropdown | Pink |
ContentWriter | To be completed by ICONIC | Data Validated Dropdown | |
SampleType | To be completed by ICONIC | Data Validated Dropdown | |
Description | The Description field will depend on if THE ICONIC is doing the production service, or if the seller is producing the content. Please see the link here for THE ICONIC Briefs on Content. If THE ICONIC is producing the content, please fill in TBC THE ICONIC. | Text Field | Description Guidelines |
Sizesystembrand | What size system does it fall under e.g. AU 6,8,10 or INTL XS, S, M, L | Data Validated Dropdown | AU |
CareLabel | Fill in the recommended care instructions for the product. | Text Field | Cold Machine Wash |
FabricMaterial | Used for filtering on-site by type of fabric/material. Allows for better exposure on site. | Data Validated Dropdown | Cotton |
CompositionMaterial | Fill in the fabric composition as a percentage | Text Field | 100% Cotton |
VimeoVideoId | Please add the Vimeo video ID only like "259411563" not the whole URL. Must be in line with THE ICONIC Briefs | Text Field | |
Sporttype | Only use for sport products. Fill in the specialism of sport - important for filtering on-site as well as location on site. Only 3 can be selected | Data Validated Dropdown | Running, Gym-Fitness |
ShapeFit | Only use for swimwear. Applies filters for the "shop by shape" filter on site, examples are "bandeau, one piece" | Data Validated Dropdown | |
Occasion | Used for filtering on-site by type of occasion. Multiple can be chosen. Allows for better exposure on-site, only select those that are applicable for the item | Data Validated Dropdown | Fashion, Wardrobe-Essentials, Cocktail Party |
Lhr | Outlines the shape of the product | Data Validated Dropdown | Mini |
Modeiswearing | Model garment details - Should be provided in the description | Text Field | |
Modelbodymeasurements | Model Measurements - should be provided in the description | Text Field | |
Measurements | Garment measurements - should be provided in the description | Data Validated Dropdown |
Backend Data
Backend data is required mostly for reporting purposes, these are reports that are available in Seller Center and reporting internal to THE ICONIC which can be shared. It's important that this information is filled out correctly to ensure accurate tracking of product performance.
Color | General colour name, used for internal reporting purposes. This is not displayed on the site. | TextField | Pink |
ProductGroupAttr | Product category type for reporting purposes | Data Validated Dropdown | Apparel |
ItemCategory | Item category specifies if an item belongs to Fashion, Sports, Kids, etc | Data Validated Dropdown | Fashion |
BuyingCategory | Category type of the product used for reporting purposes. Generally, similar to the primary category. Not displayed on the front-end site. | Data Validated Dropdown | Dresses |
BuyingSubcategory | Category type of the product used for reporting purposes. Generally, similar to the additional category. Not displayed on the front-end site. | Data Validated Dropdown | Mini Dresses |
CustomerSegment | Target Segment - Default to Fashion, unless Sports or Kids | Data Validated Dropdown | Fashion |
Season | Is the item a continuously sold product or seasonal to the year? | Data Validated Dropdown | Core |
Year | The year the product was developed or created | Data Validated Dropdown | 2021 |
WeightConfig | The weight of the item once it has been packaged | Text Field - in KG | 0.5 |
ProductionCountry | Country of production of the product | Data Validated Dropdown | Australia |
Product Group Relation | Determines the type of Product Grouping used | Data Validated Dropdown | Scent |
GST included country | Please select AU if the item is GST Free. If you select GST free please send the supporting documentation to seller helpdesk | Data Validated Dropdown | |
Button Battery | Indicates if Button Batteries are present in the product | Data Validated Dropdown |
TI to Complete
TI to Complete is a section that is exclusively actioned by The Iconic team only and will not allow you to input data. There are 5 attributes in this area that we manage. If you require any of these fields actioned please raise a ticket in the Help Desk.
Omit from New Arrivals: Brands and management can opt to omit items from New Arrivals if the item has been recreated with a new shop SKU.
Exclude from Returns: Some items i.e earrings are part of the criteria that should be excluded from returns. This section is usually managed by the onboarding and category management team however, if you notice an item that should be excluded from returns please raise a ticket in the Help Desk so we can action this immediately.
Shop SKU
This field displays the system-generated ICONIC SKU which is broken down into product size. The number of size variations per product will determine how many shop SKUs are created per product. Every size variation will be assigned a shop SKU.

Next Step
Once your product data has been input, move on to the next step in product creation, Groups