The Marketing report has been developed to provide data on promotion performance and product-related performance within different campaigns.
The data can be grouped by Promotion or Product. Promotion will allow the view of a promotion's complete performance, while the product will enable a granular look at the sales performance per product. Enabling greater decision-making in upcoming promotional campaigns.
Like with all reporting this can be viewed comparatively across preset and custom dates.
Metric | Definition |
Buyers |
Unique customers who used a voucher code |
Discount cost funded by sellers |
Discount value founded by sellers for voucher and cart rule promotions |
Discount cost funded by venture |
Discount value founded by venture for voucher and cart rule promotions |
Number of joined active promotions | Number of promotions joined that are currently active |
Number of non-joined active promotions | Number of promotions not joined that are still active. Depending on the registration date some might be still available to join |
Number of products in promotions | Number of products in all promotions |
Number of redeemed vouchers |
Total number of redeemed vouchers by customers for voucher promotions |
Promotions Revenue | Gross marketing value after cancellations, after discounts, and before returns generated by promotions |
Total Discount |
Total discount value for all types of promotions |
Navigation tips
- Hovering over a specific metric or value will provide an explainer on the data driving it.