The Sales reporting module was designed to assist in turning order data into valuable insights whilst providing an understanding of the health of your business to help drive sales. The data that drives the sales reporting** is based on the “Paid Price” of items within Seller Center. Any reconciliation of payments should still be completed through the Account Statements.
There are 9 metrics/values that can be looked at individually and filtered. Additionally, selecting each of these will then graph that information based on the selected time period.
Reports can be filtered by date and can be compared to any time period. There are preset values of dates but these can be customised for your specific needs in reporting.
A new feature introduced is the easy search function above the graph, which will enable you to search for a specific product or brand if multiple brands are sold. This information can then be exported into excel.
Glossary of metrics
Value | Definition |
GMV bCaDbR | Gross marketing value before cancellations, after discounts, and before returns of the orders (Sum of paid price) |
GMV (aCaDbR) | Gross marketing value after cancellations, after discounts and before returns of the orders made today (Sum of Paid Price - Cancellations) |
NMV | NMV (Net Merchandise Value) = GMV (aCaDbR) - Return Value |
Cancellation Value | Total value of orders canceled by customers and the Seller |
Return Value | The total value of returned items sent back during set period. |
Total Discount | The total difference value between Paid Price and Unit Price, includes voucher and markdown. |
Discount onsite | Total discount of product pricing by using vouchers including campaign codes set up in the promotions module. |
Canceled orders (by seller) | Total value of order items canceled by the Seller |
**Note on sales reporting, any reports provided by THE ICONIC teams will differ slightly from those in Seller Center as ICONIC reporting is based on sales_revenue_before_returns = paid price - credit value - coupon value - tax amount