What is an underperforming SKU?
A SKU that has not sold any units after being live on site for 60 days.
What to expect?
If any SKU has not sold any units after being live on site for 60 days, we reserve the right to remove it from THE ICONIC and update the SKU to ‘Not Authorised’ in our Seller Center.
Why are SKUs being removed from the site?
Consumer data has indicated that when purchasing products online, website usability is the number one consideration and a key priority for us is ensuring ICONIC customers can find your products with ease. At THE ICONIC we are continually working on enhancing our user experience to improve your conversion rate. Along with providing a curated list of products to ensure that our product pages are simple and convenient to navigate.
Is it possible to have these reinstated?
To have your Not Authorised skus reviewed, we recommend reaching out to your category buyer who will be able to provide what is required to have the products reinstated back to the website.