Due to the launch of Beauty, there are a set of new guidelines, particularly relating to Beauty products, that are to be followed when adding products to THE ICONIC.
Ban on Microbeads
As part of THE ICONIC’s commitment to minimising harm to the natural environment, the sale of products containing microbeads (also referred to as microplastics) is prohibited.
A microbead is defined as:
- Solid-phase materials (i.e. solid particulates, not liquids)
- Insoluble in water
- Synthetic
- Non-degradable (e.g. according to standardized tests)
- Made from plastic
- Small size (up to 5 mm, although they can be even smaller than 1 μm, i.e. nano-sized)
Please contact your ICONIC Account Manager for any questions.
Product Description
THE ICONIC aims to provide customers with the best possible shopping experience. This is enabled, in part, by the creation of informative product descriptions that highlight the features of each product in a clear, succinct and accurate way. SKUs with incomplete or incorrect listed information (as noted below) will be rejected by our QC team and will require amendment by the Seller prior to product approval.
For more information on our rejection reasons and corresponding fixes, please refer to the Rejection Reason Guidelines.
Information required as LISTED POINTS for Beauty & Wellness Products:
Must-Haves (in this order)
- Volume (ml)
- Instructions for usage/application
- Product features
- Full ingredients list (exactly as is on the physical product)
Like-to-Haves
- Shipping weight
- Production country
- Colour Hex (If applicable)
- Power source/wattage (if applicable)
- Boxed contents (if applicable)
- Warranty (if applicable)
COPY EXAMPLE
Image Specs
CANVAS SIZE
1600 (w) x 2000 (h) px, 300 dpiv
COLOUR PROFILE
Working RGB - sRGB
GREY BACKGROUND VALUES
RGB value on the grey background must be 230.230.230
FILE NAMING
Each file is named according to its SKU - a unique code assigned to a product. Each SKU must be followed by an underscore ( _ ) and a number that corresponds to the order shown on the website. For example:
CO362AC13NKW_1
CO362AC13NKW_2
CO362AC13NKW_3
NUMBER OF IMAGES
Beauty and Wellness products require a minimum of TWO images for every product. This should include at least one flat lay shot of the product and one other image of the product, which can include lifestyle
imagery, colour swatches etc. SKUs that do not meet the above-listed criteria will be rejected by our QC team and will require amendment by the Seller prior to product approval. For more information on our rejection reasons and corresponding fixes, please refer to the Rejection Reason Guidelines.
Images - Makeup/Skincare/Body/Haircare
Images - Fragrance/Wellness
Images - Sexual Wellness
Images - Image sequence examples
Images - Set/Packs
For sets & packs, we do require that an image of the set/pack be supplied. This should be supplied as a flat lay or front-facing image. Imagery should be clear (no pixelated imagery will be accepted) and should have a 230.230.230sRGB image background.
Video Specs
- 1080 w: 1382 h video resolution at least (any empty background will
be filled with black background) - Video be provided in an mp4 Vimeo format (h245 or h265 codec)
- 25 - 30 fps
- Audio-less for product
- Video plays on a loop so a fade in and out at 230.230.230 RGB grey is preferred where possible
- Up to 20-25 seconds
For instructions and tips on uploading and converting your MP4 to Vimeo format, check out Vimeo’s helpful guides.
**Before you proceed with adding video links to your SKUs, please send a sample of the video style you’d like to add to your products to our team via helpdesk for pre-approval**
How to Upload
To upload your video to Seller Center, copy the Vimeo Video ID from Vimeo and paste it into the ‘Vimeo Video ID’ field. This field (pictured below) is located on the second page of your SKU (More Product Details). This can also be added via a CSV upload.
The link here is an example of how a Beauty/Wellness video is shot and displayed on site.