This article outlines product creation via the Seller Center User face and covers the following topics:
When creating new products, you can do this one of two ways. Either it can be done by singularly creating the products and duplicating them for copy creating, or you can complete a bulk upload template provided and upload it into Seller Center.
Single Product Creation
Step 1: Click on Products > Add a Product
Step 2: Select Primary Category for your product
Your primary category should be basic e.g. Clothing > Dresses. This will prove to be useful when duplicating products and creating alternative styles/colours.
This will then take you to the Product Information. There are 5 tabs to be completed so the best way is to start from top to bottom and enter the next tab via the blue navigation.
In order to correctly create products through Seller Center, there are a number of attributes that are required to be input.
Below you will find the full list of attributes required for Apparel/Footwear/Beauty. There are some additional attributes that can be provided for accessories products.
Y - Yes | N - No | R - Recommended to be filled in
FIELD |
MANDATORY |
DESCRIPTION |
EXAMPLE |
---|---|---|---|
Shop |
Y |
The Shop dictates where you sit on THE ICONIC Site Navigation. 99% of the entire store is Shop. Other options include --> |
|
Brand |
Y |
Fill in your brand name. If your brand is not populating, please reach out via the seller help desk to ensure it is created in our back end. |
Sportscraft |
Name |
Y |
The name needs to be in title caps without any colours /codes /abbreviations. |
Stephanie Dress |
Additional Categories |
N |
You can add a maximum of 3. They are the more in-depth categories of the type of product. These are the subcategories customers filter on-site, this will help with visibility and sales. |
See Image 1. |
Recommended Browse Notes |
N |
These are if you have a dual-purpose product and want to sit in a completely different category to your Primary Category. |
More Product Details
Colour Name |
Y |
Sellers colour name for the product. This is what will be displayed on the front end. |
Fuschia |
Colour |
Y |
General colour name, used for internal reporting purposes. This is not displayed on site. |
Pink |
SKU Supplier Config |
Y |
Best represented as the Style Code including the colour variation. This should be without any size variations |
SD-001 |
Gender |
Y |
Only one can be chosen. Options are Female, Male, Unisex. |
Female. |
Age Group |
Y |
Multiple can be chosen. Options are Adult, Baby, Child and Teen |
Adult |
Product Group |
Y |
Type of product general category |
Apparel |
Item Category |
Y |
Item category specifies if an item belongs to Fashion, Sports, Kids etc |
Fashion |
Buying Category |
Y |
Category maintained by account managers/buyers for reporting purposes. Not displayed on the front end site. |
Dresses |
Sub Category |
N |
Sub-Category maintained by account managers/buyers for reporting purposes. Not displayed on the front end site. |
Mini Dresses |
Customer Segment |
Y |
Target Segment |
Fashion |
Season |
Y |
Is the item a continuously sold product or seasonal to the year? |
Core |
Year |
Y |
The year of upload |
2021 |
Weight |
Y |
The weight of the item once it has been packaged |
0.2g |
Size System |
N |
What size system does it fall under e.g. AU 6,8,10 or INTL XS, S |
AU |
Colour Group |
N |
Used for reporting purposes |
Pink |
Vimeo ID |
N |
Please add the Vimeo video ID only like "259411563", not the whole URL. Must be in line with THE ICONIC Briefs |
|
Colour Family |
R |
Populates the coloured dot on the front end & Used by customers to filter products by colour |
Pink |
Colour Hex |
R |
6 digit colour code to generate exact colour swatch on the front end product page. |
|
Sports Type |
N |
Only use for sports products. Fill in the specialism of sport - important for filtering on-site as well as the location on site. |
|
Swimwear Shape |
N |
Only use for swimwear. Applies filters for the "shop by shape" filter on-site, examples are "bandeau, one-piece" |
|
Content Writer |
N |
Not to be completed |
|
Sample Type |
N |
Not to be completed |
|
Description |
Y |
The Description field will depend on if THE ICONIC is doing the production service, or if the seller is producing the content. Please see the link here for THE ICONIC Briefs on Content. If THE ICONIC is producing the content, please fill in TBC THE ICONIC. |
TBC THE ICONIC, TBC THE SELLER |
Occasion |
R |
Used for filtering on-site by type of occasion. Multiple can be chosen. Allows for better exposure on site. |
Fashion, Wardrobe-Essentials, Cocktail Party |
Care Label |
Y |
Fill in the recommended care instructions for the product. |
Cold Machine Wash |
Fabric/Material |
Y |
Used for filtering on-site by type of fabric/material. Allows for better exposure on site. |
Cotton |
Composition |
Y |
Fill in the fabric composition |
100% Cotton |
Length/Height/Rise |
R |
Outlines the shape of the product |
Mini |
Measurements |
Y |
Fill in the measurements of the item including Length: Inside Leg: xxcm; Front Rise: xxcm; Leg Opening: |
|
Production Country |
Y | Mandatory to be filled in. Where the products are manufactured | Australia |
Model Body Measurements |
R |
This will be mandatory for the description piece, however, it is good to have the measurements in this field for the product page. |
Our Model is XX cm tall, with XX cm bust, XX cm waist. |
Size of Model Garment |
R |
This will be mandatory for the description piece, however, it is good to have the measurements in this field for the product page |
Model is wearing a size S |
Product Grouping - this will change the appearance on site where you can see the different colour variations of a product. This is mainly used for beauty products to allow the position of Scent or Shade to appear on site. For all other categories, either do not select or choose Colour Way.
TI to Complete - this is for THE ICONIC only to complete.
Group
The Group tab allows products of the same style in a different colour variation to appear together on site. The Group name should always be populated the same as the Name of the product. Colour swatches appear below the name of each individual product. This allows for upselling.
Product Pricing
Parent SKU |
Y |
The Parent SKU is the umbrella SKU for the size variations. This should be as simple as the Style Code including colour, no sizing. |
SD-001 |
Size |
Y |
This is for the size picker on site. Please choose the size variation. If the size does not show up - it may be due to the size system you chose previously. |
XS, S, M, L |
Seller SKU |
Y |
The Seller SKU is the individual identifier for that product, in that colour, for that size. This has to be unique always. |
SD-001-XS SD-001-S SD-001-M SD-001-L |
EAN/UPC/IBN |
N |
These are not mandatory to be filled in. IF you are uploading a Beauty product, these are useful for product reviews on site. |
|
Quantity |
N |
These are not mandatory to be filled in for the product creation stage. You can either add the stock levels in this process or later on. |
|
Price |
Y |
This is mandatory to be filled in. The price will be the same for all variations. This is the price of the product including GST. |
$139.00 |
Sale Price |
N |
The sale price should not be completed for new products. Reduction in price only allowed after 4 weeks of product going live. |
|
Start/End Date |
N |
The start date and end date should not be completed for new products. Reduction in price only allowed after 4 weeks of product going live. |
It is always advised to add the stock levels last, so you can control what pieces you put LIVE and when.
Product prices will automatically be uniform across all sizes- please note that we give you full control on pricing and will not check on it. – ALWAYS CHECK YOUR PRICES!
Images
- Click on Browse -> Select your image
- You can reposition product images to ensure that they are based on this order:
Front – Side – Back – Close-up– Mood Shot – Style
- The Main (First) image must be full frontal and show the whole product.
- Click on the edit to rotate or crop your photos
All images will go through QC to be reviewed. Click on Submit and Finish to Upload photos
Finish Editing |
Once you have completely finished the product you can Finish Editing. This will save your product into your overview and send it to QC for approval. |
Save and Create Copy |
This function is ideal to duplicate an entire product and make slight changes to the new copied products following fields:
This makes creating similar products of the same category easier. If you are duplicating a product with images and content, please ensure to delete out the images and content. As you are saving and creating a new product, the original product will save to the overview and be sent to QC for approval. |
Save as Draft |
This will allow you to save a draft product. This will not save the product into the overview or send it to QC for approval. |